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Jackson County Visitor Spending in 2011

(5/10/12) Travelers continued to visit Jackson County in 2011, with tourism spending topping $30 million last year, according to figures released by the Wisconsin Department of Tourism in conjunction with National Tourism Week.

Visitors to Jackson County spent $30.7 million during their trips in 2011, a 7 percent increase from 2010’s $28.7 million in expenditures. Statewide, travelers spent $9.9 billion in 2011, up from $9.2 billion the year before.

According to the report, tourism in Jackson County also generated $4.2 million in state and local taxes and $2.4 million in federal taxes, both increases over 2010 figures.

“The effects of traveler spending go well beyond the hotels,” said Barb Brower, Executive Director of the Black River Area Chamber of Commerce. “The influx of traveler dollars into the Jackson County economy helps to support a far greater number and quality of businesses than could be supported by residents alone.”

Black River Falls and Jackson County remain a popular travel destination because of its convenient location – two hours from Madison and the Twin Cities – and because it offers affordable attractions and entertainment. Another big draw for the area is Jackson County’s ATV trails, considered by many to be among the top trails in the Midwest.

“We work hard to sell Jackson County to a diverse set of market segments,” Brower said. “This year’s increase in traveler expenditures comes from increases in spending from a number of niche markets, including hikers and bikers, anglers and ATVers.”

The Department of Tourism worked with research firms Longwoods International and Tourism Economics to produce the annual report.

To learn more about Jackson County, visit





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