(89/27/12) In the spirit of Wisconsin's deep heritage of environmental stewardship, the Department of Tourism initiated Travel Green Wisconsin in 2006, to promote smart, environmentally friendly business practices.
The program is the first state-sponsored sustainable travel certification program in the nation and has become a model for sustainable travel efforts both nationally and internationally. As more and more travelers look to make life a little greener, it is hoped that tourism businesses will work hard to reduce their environmental impact.
The Black River Area Chamber of Commerce, in conjunction with the GreenLifeXpo and the University Wisconsin Extension, are sponsoring an event on Tuesday, September 25, 2012, from 7:00 p.m. – 8:00 p.m. to learn how going green can benefit your business' bottom line. Green, or sustainable, business has moved into the mainstream of tourism and many businesses are capitalizing on the triple bottom line benefits. Shelly Allness, Program Manager and Liaison of the Travel Green Wisconsin program from the Wisconsin Department of Tourism, will share insightful information about the initiative. Learn how businesses and communities can become more sustainable while gaining marketing power from the Department of Tourism.